May 13, 2013 by SEO SAILOR
It is absolutely correct that optimizing Meta and Title tags of a website along with its pages can help in acquiring excellent rankings in SERP (search engine result pages). Nobody can deny a fact that search engines read Title tags first at pages of a website. If you write for search engines and visitors, title tag optimization tactic can win long term as well as short term traffic. It is of the essence that Title tags should be informative. From SEO point of view, title tag is extremely imperative and should be given attention while optimizing page for search engines. Titles have ability to break and make ranking for individual pages of a site.
When someone visits a site, he often sees some words in blue bar on top of website pages. This is known as title tag and it is generated dynamically through content management system or displayed statically. In on-page optimization, optimizing title tags is a crucial part. SEO experts ensure to optimize Meta tags and title tags with targeted keywords. In absence of unique title tag for each page, a page cannot be indexed by search engine. As per opinion of experts, page titles should be to the point and short. It is advisable to select that title for your webpage illustrate web page content in the best feasible way.
There are few tips for Title tag optimization. These are mentioned below:
Title Tag Format
Lower or upper case format should not be used while creating your title tag. Capitalizing letters in midst of words will be a bad decision.
Title Tag Length
Maximum length of title tag should be approximate 70 characters. If there are plenty of key phrases to fit in every tag, then you can vary the keywords. It will certainly keep your tags unique and cover all fields that you need.
Spider put relevant keywords on left side whenever it looks at your title tag. You should always keep in mind that which keywords are most important. Using key phrases will be a good option before you show your firm’s name at the very beginning.
Choosing keywords is a vital step. You must utilize Google AdWords to test which keywords can be best for you. In addition to this, Google AdWords Keyword Tool will be helpful to you for finding derivatives of key phrase that will be appropriate for you.
The most imperative step is that keywords that are used within content of a page should be matched with keywords within title tags. Having different content can affect ranking of a page.
Give proper description and text
Most of search engines use description which is provided in Meta tag. An appropriate description can attract maximum individuals on your website. The reason behind this fact is that majority of folks click sites which are based on link description shown by search engine. Furthermore, there should be meta tag for every page. When anyone searches for a keyword, search engines will place your link at a great pace if description is written according to relevance of current content.
By following tips of title tag optimization, it is not at all intricate to obtain superlative rankings in search engine result pages. While optimizing pages for search engines, Title tags should be given special attention.